Chloe Morgan

Chloe runs creator partnerships at Octohog. Her work is the unglamorous middle of UGC: writing the brief, agreeing the rate, putting the usage license in writing, and sorting out the cut that came back nine seconds too long. She has run UGC campaigns at scale, working with both creators and brands on briefing, licensing, and paid usage.

That is also why she writes here. Most rate advice online prices creators by follower count, which is the one number that has almost nothing to do with what a brand is buying. A brand buys a deliverable, a turnaround, and a license. Chloe writes the numbers down in that order, with the arithmetic shown, so a creator can quote without guessing and a brand can budget without overpaying.

She writes with Octohog's research bench behind her: an index of more than 177,000 creators, over a million analyzed UGC videos, and posting-time studies drawn from 95,725 TikTok videos and 29,808 Instagram Reels. Where a question is measurable, the number in the article comes from that data rather than from creator group chats. Where it is a market rate, the article gives the band and the date it was last checked.