Creator Match

Find UGC creators who fit your brand.

Tell Otto who you need: the market, age range, language and style, with a brand you admire as a reference. It researches creators, watches their videos and brings you the strongest fits with evidence. Approve your picks, then let Otto handle personalized invitations and follow-ups.

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Lena's illustrative creator video — You approve the creators and campaign. Otto handles personal invites and follow-ups.

From “someone who gets our brand” to people you can actually picture in the campaign.

Creator discovery, with direction

Describe the person you wish you could find.

Tell Otto who you need. It turns your brief into a focused creator search, researches the available candidates and brings back the strongest fits with reasons you can review.

Your creator briefExample

Knows skincare.
Sounds like a friend.

Product: Everyday barrier serum
Market: United States · English
Creators: Women · Ages 25–34
Reference: CeraVe-style explanations
Content: Ingredient explainers, bathroom routines
Style: Calm, candid, no hard sell

Otto’s research directionLook for natural explanations and products used on camera. Check the delivery, not just the bio.

Your audience, your market: Set the country, language, creator age range and preferred content style. Add what you sell and who the campaign should reach.
A reference everyone understands: “CeraVe-style skincare explainers” or “Nike-style training content” makes the creative direction concrete. The brand is a reference for your brief.
A shortlist built for the brief: Otto narrows the field, watches candidate videos and checks the fit. You get the people worth considering and the work behind the recommendation.

A better starting point

Define the fit in everyday language. Let Otto translate it into the research.

From a profile to a considered shortlist

The bio gets a look. The videos get a closer one.

Otto watches candidate videos to understand how creators speak, demonstrate products and connect with a viewer. You see why someone fits your brief before you decide to contact them.

Delivery, not just a category: See whether the creator teaches clearly, talks naturally or brings the energy your campaign needs.
Product fit you can inspect: Review how they handle a product, explain a benefit and build a story around a real situation.
Evidence behind the shortlist: Open the reviewed videos and fit reasons. Compare the recommended creators against your own creative priorities.

What you receive

A ranked shortlist with fit reasons and content to review, instead of a pile of profiles.

Research that carries into the invitation

Start with a reason to work together.

Choose the creators you want to work with. Otto carries the campaign context into personalized invitations and follow-ups, so the research leads to a relevant conversation.

Campaign invitationExample invitation

To LenaSkincare routine campaign

A routine your audience can see themselves in

Hi Lena,

Your ingredient explainers make skincare feel approachable. We’re putting together an everyday barrier-care campaign and think your calm, practical style could be a great fit.

Would you be open to hearing the brief and deliverables?

Personalized to her contentYou approve the campaign

And after the first message?Follow-ups and replies stay with the outreach workflow.

An invitation with a reason: Connect the creator’s content and style to your product, audience and proposed collaboration.
Follow-ups stay organized: Keep invitations, follow-ups and replies together instead of rebuilding the story across inboxes and spreadsheets.
Your approval comes first: Review the shortlist and campaign setup before outreach. Agree availability, deliverables and rates with the creator.

From discovery to a real conversation

Research the fit, choose your creators, then prepare relevant invitations and follow-ups.

From question to outcome

How do you find UGC creators with Otto?

Start with the person you want, not a page of filters. Otto handles the research and prepares the next step for your review.

01You
Describe your ideal creator
Share your product, market, language, age range, style and reference brand.
02Otto
Let Otto do the research
Research candidates, watch their videos and check the fit against your brief.
03You
Pick your shortlist
See why each creator fits, with content you can review.
04Otto
Start the conversation
Personalized outreach and follow-ups for the creators and campaign you approve.

Questions worth asking

Refine the fit. Without rebuilding the search.

The brief is the beginning of a conversation. Ask Otto to sharpen the direction, then open the researched shortlist to review the fit reasons and source content.

Example conversation · A skincare brand planning a routine campaign

Choose a question

Your serum brief calls for clear ingredient explanations and relaxed, direct-to-camera delivery. Make those priorities explicit, then review the shortlisted creators’ routine videos to judge how naturally they introduce a product.

Briefing advice based on the example product and desired content style.

Choose the right workflow

When should you use AI creator search?

Choose the workflow around the work you need done. A searchable directory, a creator marketplace and a researched shortlist solve different parts of the hiring process.

You know the kind of person, but not their handle.: Creator Match is built for a brief-led search: describe the audience and style, then review researched candidates and the reasons behind them.
You already have one creator in mind.: Start with a TikTok Deep-Dive to understand recent performance. Use the relevant videos to judge whether the creative style fits your campaign.
You want to browse fixed-price creator listings.: A marketplace can suit that shopping process. Creator Match focuses on research and outreach; availability, rates and participation are agreed with creators.

Already have a name on your shortlist? Explore TikTok creator analytics

A few useful answers

Creator Match FAQ

How do I find influencers in a specific area or market?

Include the country or market, language and audience context in your creator brief. Add any location requirement that matters to the shoot or product. Otto uses that direction in the research; review the available profile information and confirm a creator’s location and availability before agreeing to the campaign.

What should I put in a UGC creator brief?

Include your product, target audience, country, language, creator age range and content style. Add creator preferences and a reference brand if helpful, such as Nike-style training content or CeraVe-style skincare explainers. Otto uses the brief to research candidates and watch their videos. Review the shortlist’s fit reasons and source content, then confirm campaign deliverables and terms.

How should I choose an influencer search tool?

Choose around the work you need help with: browsing profiles, purchasing fixed packages, researching fit or contacting creators. Creator Match combines brief-led discovery, candidate video research and personalized outreach. It is useful when you want help judging who fits, as well as finding names.

Can I refine the creator search after seeing the first direction?

Yes. Explain what should change in the conversation with Otto, such as a more educational delivery, another market or a less polished visual style. Those refinements help make the brief more precise. Review the resulting candidates and source content before approving the shortlist for outreach.

What is Creator Match?

Creator Match is Octohog’s AI influencer search and creator research workflow. It helps brands find TikTok UGC creators, assess their content against a brief, and prepare personalized outreach. You receive a ranked shortlist with fit reasons and source content to review.

Can I find UGC creators through Ask Otto?

Yes. Tell Ask Otto your product, target market, audience, and the kind of creator you want. Otto uses that brief to prepare the search and research candidates. You can refine the request in the conversation instead of starting again with a new set of filters.

How does Otto check whether a creator fits my brand?

Otto combines profile information and content research with your brief. It reviews candidate videos for delivery, content style, and product relevance, then explains the recommendation. The shortlist helps you judge fit; it does not guarantee creator availability or campaign results.

Does Octohog include creator outreach and follow-ups?

The outreach workflow connects your approved creators to a campaign, prepares personalized invitations, and tracks follow-ups and replies. You review the shortlist and campaign setup before outreach moves forward. Finding a creator does not automatically send them a message.

Is Creator Match a UGC creator marketplace?

Creator Match starts from your brief and researches candidates rather than asking you to browse a marketplace of listings. The workflow is designed to help you evaluate creators and start relevant conversations. Creator availability, rates, and final participation still need to be agreed.

Which platforms and niches does Creator Match support?

Creator Match is TikTok-first. Your brief can describe niches such as beauty, food, fitness, education, or software, along with your preferred market and content style. Results depend on the available creator profiles and public content for that brief.

Related capabilities

AI video analysis for UGC briefsStudy a reference video and develop a clearer direction for your next shoot.Influencer campaign trackingAsk about your creators, captured posts, performance, and accrued payouts.TikTok and Instagram competitor monitoringFollow changes across public competitor posts and creator activity.

Meet your AI marketing teammate

Describe your next great creator.

Let Otto turn the brief in your head into a researched shortlist and a conversation with your next creators.

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