What is Creator Match?

Creator Match is Octohog's AI agent for finding, vetting, and booking TikTok UGC creators. It ranks creators from a proprietary index of 177,000+ UGC creators — whether or not they've listed anywhere — watches their videos, scores every candidate 0 to 100 against your brief with the reason written out, and then runs personalized outreach and follow-ups on your behalf.

Can it find creators my competitors work with?

Yes, that's a core move. Point Octohog at the brands you admire and it reads their creator rosters from public content: who posts for them, how often, and how well those videos land. Your shortlist can start from creators with proven work in your exact category.

Is Octohog a UGC marketplace?

No. A marketplace lists creators who signed up to be sold. Octohog ranks an index of 177,000+ creators on watched-video evidence and books them for you. There's no per-deal platform fee, and you keep the relationship.

What makes a creator rank high?

Evidence: save and intent rates, view distribution against the creator's own baseline, spoken-content checks, what the comments say (like viewers asking where to buy), and repeat brand work in your niche. Follower count alone never ranks anyone.

Does Octohog include creator outreach?

Yes. Approve your shortlist and your agent emails every creator with an invite tailored from their own videos, follows up when replies stall, and tracks invited → delivered → joined inside the campaign. Every touch is logged.

Can I hire creators who aren't on any marketplace?

Yes — they're already in Octohog's index whether or not they've listed anywhere; outreach invites your picks to claim their profile and join your campaign.

What is a good save rate for a UGC creator?

Save rate (saves per view) is one of the strongest intent signals on TikTok. Most accounts sit well below 1%; creators who consistently clear several percent are outperforming, which is why the engine treats saves and shares as core evidence.

How fast do I get a shortlist?

Minutes for the first ranked list. Deeper evidence runs continue in the background and refresh your campaign automatically as they land.

Does it work for platforms other than TikTok?

Creator Match is TikTok-first today — the entire evidence engine is built for short-video UGC. More surfaces come after we nail this one.

Creator Match · part of the Octohog AI CMO

Find UGC creators on evidence, not vibes.

Creator Match is the scouting arm of your AI CMO. Brief it in plain words, down to the brands whose creators you admire. Octohog finds everyone posting for those brands, researches each creator's other campaigns into a real track record, expands to lookalikes, and watches every candidate's videos: frames, audio, even the comments. You get a ranked bench with the reason on every card. You approve; Octohog reaches out and books.

Try it free back to the full workspace

Your agentfor NIKE · spring drop

Your brief

“Creators who can sell a running shoe. US, English. Start from the people our rivals keep booking.”

Scout

Watch

Rank

Book

briefing your agent…

TikTok

6,120 profiles scanned

Lookalikes

expanded from proven creators

Rival rosters12 shared creators

PUMA · adidas · GYMSHARK

6,120 found214 in-niche86 worth watching

0:000:090:180:27

framesaudio track

hook lands in 0.8sspeaks on camera ✓comments ask where to buynative CTA, no ad voice

videos watched · comments read · like a manager would

@kaya.runs9.1% saves

UGC forPUMA ×2ALO

@liftwithmarco7.4% saves

UGC forGYMSHARK

+ 84 more, ranked & explained

To: @kaya.runs

written from her videos · not a template

Invite sent

Hey Kaya! that opener where the treadmill eats your phone? That's exactly the energy our spring drop needs. Paid collab, your rates.

day-3 follow-up · armed

3 booked11 replied0 chased by you

reading your brief…live demo

One brief in. Octohog scouts, watches, ranks, and books.

How it works

How do you find UGC creators with Octohog?

You spend about seven minutes; Octohog does the rest. Brief it once and it scouts the market, watches the videos, ranks the bench, and runs the outreach you approve.

Step 01You · 2 min

Say who you want

Plain words: product, audience, and the brands whose creators you admire.

Step 02Your agent

It scouts, then watches

The creator index searched, reference-brand rosters read, every video and comment section watched.

Step 03You · 5 min

Pick from a ranked bench

Scores 0–100 with reasons written out. Shortlist the ones you'd book.

Step 04Your agent

It chases the booking

Invites written from their videos, follow-ups on day 3, replies logged.

Your dashboard

One brief in. This is what comes back.

Not follower medians. A ranked bench with receipts: who each creator has already shot for, which of their videos blew up, and why they fit your brief.

Verified UGC experience on every card: “shot for PUMA, twice”, pulled from real posts, not a bio.
Their top videos with view counts, already watched by your agent.
The five-stage rail (found → selected → invited → delivered → joined) tracks itself.

octohog · nike · spring drop

0

Found

0

Selected

0

Invited

0

Delivered

0

Joined

@kaya.runsUnclaimed

Running & gym · English · 92 videos watched

93

Match score

Marathon-prep storytelling, spoken on camera · 9.1% save rate · re-booked by PUMA twice

UGC experiencePUMA ×2ALOverified from her posts

Followers

48K

Median views

39K

Best recent

2.1M

Latest

2d ago

Why this score? Written right on the card.Shortlist

@liftwithmarco112K followers · 7.4% saves

GYMSHARK88

@strideandsteph36K followers · 6.1% saves

adidas84

… and 83 more, ranked for this brief

scoring @kaya.runs · 92 videos watchedWatching

0:000:080:160:240:32

framesaudio track

Does her content fit the brief?

running POVs · spoken gym storytelling

Do viewers act on what she posts?

9.1% saves · comments ask “which shoe?”

Do brands come back for more?

PUMA booked her twice · ALO once

Does she deliver, consistently?

4 posts/week, two years straight

0

“spoken reviews · 9.1% saves · re-booked by PUMA”, written right on her card

weights tuned per brief · no single metric can buy the score

The score

How does the scoring algorithm work?

No black box. Octohog watches every video (frames, audio, and the comments underneath), then answers the four questions a growth manager would ask. The answers add up to the score, and the reason is written next to the number.

Fit, audience action, repeat brand work, delivery. If a creator doesn't fit your brand, a million views won't save the score.

The agent

You pick. Your agent does the chasing.

Approve your shortlist and Octohog writes to each creator, opening with the exact video moment that earned the invite. No reply? One casual bump on day 3, with an easy out. Every touch is logged.

d0

Your agent → @kaya.runsDay 0

your treadmill opener × our spring drop

Hey Kaya! The opener where the treadmill eats your phone and you don't even break stride? That instinct is exactly what our spring drop needs. We'd love to send you the new colorway. Paid collab, your rates. Want the details?

d3

Your agent · follow-upDay 3

no reply → one gentle bump, then it stops

Bumping this once: the shoot window opens in two weeks and you're top of our list. Even a “not this time” helps us plan.

d4

@kaya.runs repliedDay 4

26 hours after the bump

Booked ✓

ha, everyone asks about that treadmill clip 😅 I'm in! Sending rates and March availability now.

@liftwithmarco · follow-up scheduled · 11 more threads running

written from her videossent from your inboxevery touch logged

The verdict

How is Octohog different from a UGC marketplace?

A marketplace can only show you the creators who signed up to be sold, sorted by follower counts and self-set rates, with the vetting and the chasing left entirely to you.

A UGC marketplaceWith Octohog

Who you can hire

Whoever listed themselves and wrote a rate card.

Any working UGC creator

Listed or not — they're already in the index. Octohog invites your picks to claim their profile.

How creators rank

Follower counts, categories, self-set prices.

Watched-video evidence

Hooks, spoken content, saves and shares against their own baseline, scored 0 to 100 for your brief.

Proof of brand work

A portfolio the creator wrote about themselves.

Receipts pulled from real posts

Branded videos, promo codes, repeat collabs. “Shot for PUMA, twice” is verified, not claimed.

Who does the vetting

You, with hours of profile-scrolling per hire.

Done before you open the tab

Octohog watches every candidate's videos and writes the reason on the card.

Outreach and booking

You DM from your phone and chase the silence.

Run by your agent

Personalized invites, a day-3 follow-up, every reply logged. You just approve the shortlist.

The cost of a deal

A platform fee stacked on every collab.

Flat plan, no per-deal cut

Your rates, your relationship, your inbox.

The bottom line

A marketplace shows you who signed up. Octohog ranks a 177,000-creator index on watched-video evidence — and books your picks for you.

Questions

Asked, answered, on the record.

Creator Match is Octohog's AI agent for finding, vetting, and booking TikTok UGC creators. It ranks creators from a proprietary index of 177,000+ UGC creators — whether or not they've listed anywhere — watches their videos, scores every candidate 0 to 100 against your brief with the reason written out, and then runs personalized outreach and follow-ups on your behalf.