Campaign Tracking
Influencer campaign tracking, without the status chase.
Ask Otto about a creator, a video, the campaign or an amount owed. It connects your captured posts, results and payment records, then shows the source of each answer.
Campaign Tracking example
Choose a question
Creator post · 00:24Who’s performing best in our campaign?
OttoFrom your campaign recordsSoph’s video leads on views.
Her drink-routine video reached 42K views in its first week. Daniel and The Pantry Edit follow at 18K and 12K.
First 7 days · Views per post
- Soph
- 42K
- Daniel
- 18K
- The Pantry Edit
- 12K
Soph’s video leads on views.
Influencer campaign management starts with the right records
Keep campaign content from getting lost in the feed.
Give each campaign a clear home for its creators, posts and agreements. Otto can then answer from the same records your team uses to manage the work.
The right posts.
In the right campaign.
Matches @sunsip
Matches @sunsip
Review before including
- Set up the work you actually run
- Organize UGC accounts, influencer campaigns and ad-asset projects with participating creators and campaign context.
- Match the right social posts
- Use account mentions, hashtags or caption keywords within the campaign’s platforms and dates.
- Keep control of the exceptions
- Include a captured creator post, exclude an irrelevant match or restore it after review. Your corrections stay in place.
Automatic collection, with editorial control
Set the matching rules once. Review the edge cases where a person understands the context best.
Know what shipped and how it is doing
A creator can be ahead on views. And behind on posts.
See what each creator has delivered and how their posts are performing. Separate the work still due from the content already getting a response.
Who needs your attention?
Soph4 of 4 posts
Daniel3 of 4 posts
The Pantry Edit2 of 4 postsDelivery counts and dates tell a different story from view counts.
- Delivery against the plan
- Compare captured posts with creator targets. Use the campaign board’s dates and pace to spot commitments that need attention.
- Performance after publication
- Follow views, engagement and observed post history. See how results develop beyond the first screenshot.
- A useful answer from Otto
- Ask who has published the most, which posts stand out or how a creator is doing. Open the underlying campaign records for the detail.
Two views of a healthy campaign
Track commitments against delivery, then evaluate the response to the content that actually went live.
Creator payout accounting, attached to the campaign
The agreement and the amount owed belong together.
Keep the agreement, earned amount and payment record together. Ask Otto what is owed and see the records that explain the balance.
Daniel’s campaign ledger
Agreed terms · $150 per post
- 3 qualifying posts × $150
- $450
- Recorded as paid
- −$300
- Still owed
- $150
Payment is arranged separately. This is your accounting record.
- Terms that match the collaboration
- Track per-post fees, retainers, CPM or hybrid agreements, with configurable view milestones.
- Earned, paid and still owed
- Qualifying campaign activity feeds the ledger. Recorded payments show what has been settled and what remains.
- An easier payment review
- Check the agreement and ledger before arranging payment separately. Keep the record current for the next campaign update.
A campaign question with an accountable answer
What do we owe, to whom, and which agreement and activity explain the number?
From question to outcome
How do you track an influencer campaign with Otto?
Connect the campaign context once. Otto reads the captured activity and records, then helps you move from a status question to a specific decision.
- 01You
Ask about your campaign
Choose a campaign and ask about creators, posts, progress, or amounts owed.
- 02Otto
Otto checks the records
Bring together captured posts, creator metrics, and the campaign’s agreed terms.
- 03Otto
Get an answer with context
See who stands out and which posts or records explain the result.
- 04You
Decide what happens next
Review the campaign board, follow up with a creator, or adjust the plan.
Questions worth asking
One conversation. Down to the creator, video and payment.
Follow a campaign question down to the creator, post or payment record behind the answer.
Example conversation · A beverage brand’s summer campaign
Choose a question
Soph’s drink-routine post leads these three videos at 42K views in its first week, followed by Daniel at 18K and The Pantry Edit at 12K. Open the posts to compare the creative, then follow up about any creator’s wider campaign activity.
Captured campaign posts, creator names and observed views.Soph’s drink-routine post leads these three videos at 42K views in its first week, followed by Daniel at 18K and The Pantry Edit at 12K. Open the posts to compare the creative, then follow up about any creator’s wider campaign activity.
Choose the right workflow
Which influencer campaign metrics should you track?
Start with the campaign objective, then separate delivery, content response and cost. A single view total cannot answer all three.
- Delivery: did the planned work happen?
- Track qualifying posts, participating creators, targets and dates. Review pace for campaigns with deadlines, and progress for ongoing campaigns.
- Content: what is getting a response?
- Compare views, available engagement and observed performance history. Inspect the actual creative before deciding what to repeat.
- Accounting: what has the work cost?
- Review agreed rates, accrued amounts, recorded payments and outstanding balances. Keep sales attribution separate from these content and accounting measures.
Want context from outside your own campaigns? See competitor monitoring with Radar
A few useful answers
Campaign Tracking FAQ
How do I track an influencer marketing campaign?
Define the participating creators, dates, deliverables and content-matching rules. Collect qualifying posts, compare delivery with targets, follow available views and engagement, and keep payment records against the agreed terms. Octohog brings those records together, and Ask Otto helps you explore progress, performance and outstanding amounts.
How does Octohog know which posts belong to a campaign?
Configure the campaign to include all eligible captured posts or match hashtags, account mentions and caption keywords within its dates and platforms. You can attach a captured post from a campaign member, exclude an irrelevant match or restore a post. Manual exclusions remain in place during later automatic matching.
Which creator payment models can I track?
Campaign terms support per-post fees, retainers, CPM and hybrid rates, with configurable view milestones. The ledger calculates accrued amounts from qualifying activity and separates them from recorded payments. CPM settlement follows the configured view window, and automatic accrual uses USD. Payment itself is arranged outside Octohog.
Can I see how campaign posts perform after publication?
Yes. Captured post history can show cumulative performance and daily gains as metrics are observed. History begins when the post is observed; missing periods are not reconstructed as measured facts, and estimated gaps are marked. Use that history alongside the post and campaign context to understand how performance develops.
What is influencer campaign tracking?
Influencer campaign tracking connects creator participation, published content, performance metrics, and campaign records. Octohog brings these together with a payout ledger so you can understand what has shipped, how captured posts are doing, and what amounts have accrued.
Can I ask about my own creators and campaigns through Ask Otto?
Yes. Ask how a campaign is progressing, which creator leads on views, how a specific video is doing or how much you still owe someone. Otto uses your captured campaign posts, available performance and payment records. Follow up about a creator, an individual post or a balance in the same conversation. Answers reflect the records available in your workspace.
Which influencer campaign metrics can I track?
The campaign view uses available post metrics, including views and engagement, alongside captured posts and creator participation. Results reflect the data collected from supported public content. These metrics help assess delivery and content performance; they do not independently establish sales or incremental revenue.
Does Campaign Tracking measure influencer ROI or sales attribution?
Campaign Tracking focuses on content performance, campaign activity, and payout accounting. Views and engagement are not the same as attributed sales. It does not promise Shopify revenue attribution or prove the incremental ROI of a creator campaign.
Does Octohog send money to creators?
No. The ledger calculates accrued amounts from the campaign terms and records what has been paid or remains owed. It does not move money to creators. You arrange payment separately and keep the payment records up to date.
How is campaign tracking different from competitor monitoring?
Campaign Tracking is for the creators and campaigns you manage. Radar monitors public competitor activity for changes and signals. Otto connects the research and campaign context so you can discuss both, while their underlying records stay distinct.
Meet your AI marketing teammate
Your next campaign update is a question away.
Keep creator performance, delivery, and payout records in the same conversation.
