The campaign spreadsheet that fills itself.

Asked, answered, on the record.

• Q.01What is Octohog Campaign Tracking?+

  Campaign Tracking runs your creator campaigns after booking. Group creators into a campaign with tracking rules and pay terms, and Octohog checks their TikTok and Instagram accounts daily, counts the posts that match, tallies views, likes, comments, shares and saves, and keeps a running ledger of what each creator is owed. It covers TikTok and Instagram, and a creator card can carry one handle on each.

• Q.02What kinds of campaigns can I run?+

  Three presets: UGC accounts, where creators post on accounts dedicated to your brand and every post counts; Influencer, where creators post on personal accounts and your rules pick out the branded content; and Ad assets, where creators deliver assets for paid media and tracking is optional. A preset only sets the defaults; every field stays editable after launch.

• Q.03How does it know which posts belong to my campaign?+

  Two modes. All posts counts everything a member publishes during the campaign window. Rules counts only posts matching a hashtag, a mention, or a caption keyword you set. The daily sync applies the rules; anything it missed can be attached in one click, and any wrong match excluded in one. Rules are a helper, not a cage.

• Q.04How do you measure the success of an influencer campaign?+

  Success is delivered posts, what they did, and what they cost. Campaign Tracking shows delivered-vs-target pace per creator, daily views and engagement per post with an engagement-per-view rate, and a weekly digest naming the top post and top creator, with the ledger's cost side next to it all. Tune Ranking then reorders your roster by consistency, momentum, breakout rate, and cost discipline, so the next campaign starts from the creators who actually delivered.

• Q.05Which metrics does it track?+

  Per post: views, likes, comments, and shares and saves where the platform exposes them, checked daily with the full history kept, so you can replay any video's climb day by day. Per creator: follower growth, posting streaks, and engagement rate. Per campaign: a 30-day chart, delivered-vs-target pace, and a weekly digest with the top post and top creator. Posts and the ledger export as CSV.

• Q.06How does creator payment tracking work?+

  Pick pay terms per campaign, or override them per creator: a flat amount per post, CPM per 1K views over a set window, a retainer every N posts or days, bonus milestones at view thresholds, or a hybrid of base plus CPM. As posts land, the ledger accrues earnings automatically, and you always see accrued, paid, and owed per creator.

• Q.07What is the best way to pay influencers?+

  Whatever channel you and the creator already trust: PayPal, Wise, Venmo, Zelle, or a bank transfer. The hard part is not sending the money, it is keeping the terms straight. Octohog accrues each creator's earnings from your terms, shows the owed balance at all times, and records every payout in one click, one creator at a time or the whole due queue at once. Octohog never moves money itself, by design, and payments in other currencies stay on their own book, never silently converted.

• Q.08Can I bring in the creators Octohog found for me?+

  Yes. One click imports your shortlisted and joined creators from Find Creators onto the roster, sync started immediately. Creators you sourced anywhere else are added with just a name and a handle.

• Q.09What is warmup tracking?+

  A pre-campaign health check for fresh accounts. Octohog watches the account through its warmup days, grades each day's activity, flags stalls early, and ends the run with a clear verdict: ready for content, or weak. Brand content starts on an account that looks alive, not on day zero.