Brand Network
Find your competitors’ creators.
Start with a brand. Otto finds creators mentioning it in public content and brings the source posts together. See who appears repeatedly, who is new to the picture, and whose work deserves a closer look before your next creator search.
Brand Network example
Luma LearnExample brand
Public videos · Brand tags · Caption mentions
Ana and Ben appear repeatedly. Tess is a new mention worth reviewing. Open the source posts to see the context.
The people around a brand, with the public posts behind each connection.
Competitor influencer research from public content
The brand’s feed is only the beginning.
Start with a competitor’s name. Otto finds discoverable public creator mentions and connects the people to the posts, giving you a research map beyond the brand’s own feed.
Luma Learn · Public mentionsExampleStart with the posts.
Find the people.
A study routine with Luma Learn in the caption.
Caption mentionA product walkthrough with the brand account tagged.
Brand tagA learning-app roundup naming the product.
Public brand reference- Discover people you did not know to search for
- Look across public product walkthroughs, routines, reviews and brand references.
- Keep the source attached
- See the posts behind a creator’s connection to the brand. Understand how the product actually appears.
- Choose who deserves a closer look
- Use the content, audience context and recurring activity to guide your next research question.
The output
A discoverable creator network with public source content behind the connections.
Find the recurring voices
Who keeps showing up? And in what context?
See the difference between one passing mention and a recurring voice around a brand. The source posts help you judge what the pattern means.
A one-off mention.
Or a recurring voice?
Ana
Ben
TessRecurrence can guide your research. It does not establish a paid partnership.
- Frequency with context
- Review repeated appearances and the topics or use cases the creator returns to.
- The role of the product
- Is it the subject of a demonstration or one item in a roundup? Open the post to make that distinction.
- Public evidence you can verify
- Mentions give you a research trail. They do not, by themselves, establish a paid contract or exclusivity.
A clearer research standard
Follow the source, understand the context and separate observed activity from an assumed partnership.
Turn competitor research into your own direction
Learn what to look for in your next creator.
Use a competitor’s creator activity to sharpen your own direction. Learn which voices, formats and product moments deserve a test for your brand.
Borrow the insight.
Build your own shortlist.
Several creators place the product inside a familiar study moment.
Review the source posts and the way the product is introduced.
Use Creator Match to research people for your own campaign.
- Turn a pattern into a brief
- Recurring study routines might suggest educators who demonstrate a learning app in everyday use.
- Research your own best fits
- Take that direction into Creator Match, or explore a specific person’s recent performance with TikTok Deep-Dive.
- Keep following the changes
- Use Radar when the question becomes ongoing: what are these competitors and their discovered creators trying next?
A better next brief
Use the network to learn which creative qualities matter, then find the people who fit your brand.
From question to outcome
How do you find creators around a competitor?
Name the brand and let Otto research public creator mentions. The resulting network is a starting point for understanding the activity, with source posts available for review.
- 01You
Name the brand
Share the competitor or reference brand you want to research.
- 02Otto
Otto finds public mentions
Look for creator posts, brand tags, and relevant caption mentions.
- 03Otto
Get the creator network
Bring recurring mentions, creator profiles, and source posts together.
- 04You
Choose where to look next
Review the posts, investigate a creator, or refine your next brief.
Questions worth asking
Ask about the people behind the pattern.
Otto can help explore the discovered mentions and connect the research to your next question. Keep the public sources close as you investigate the network.
Example conversation · An education brand researching Luma Learn
Choose a question
Ana and Ben recur in this example. Start with their source posts to understand how the product appears. Tess is a newer mention worth checking, but one reference gives less context than repeated content.
Discovered public mentions in the example network.Ana and Ben recur in this example. Start with their source posts to understand how the product appears. Tess is a newer mention worth checking, but one reference gives less context than repeated content.
Choose the right workflow
What can a competitor creator network tell you?
It is most useful as a research base for people and creative patterns. Keep the next decision connected to the evidence you actually have.
- Who is publicly mentioning the brand?
- Brand Network connects discoverable mentions to creator profiles and source posts. Review recurring appearances and the way the product is presented.
- Which creators fit our campaign?
- Use what you learned to write a sharper brief, then research fit through Creator Match. A competitor mention alone is not a recommendation for your own brand.
- What will change next week?
- Use Radar for ongoing competitor monitoring and change signals. A research map describes the discovered evidence; monitoring follows what develops next.
Want to keep following the activity? Explore Radar’s competitor signals
A few useful answers
Brand Network FAQ
How do I find influencers who mention my competitors?
Start with a competitor brand and research discoverable creator posts, account tags and caption mentions. Brand Network brings the public connections and source posts together so you can review the creators and recurring activity. Inspect the content before concluding what the relationship with the brand might be.
Why are repeated brand mentions useful?
Repeated mentions give you more material to understand a creator’s content and the way a product appears. They can help prioritize which creators or formats to investigate. Recurrence does not establish a paid partnership, exclusivity or campaign success; the source posts provide the context for the observation.
Can I inspect the posts behind a creator-brand connection?
Yes. The research connects discovered creators to public source posts so you can see the basis for a mention. Review how the brand appears, the content’s topic and any available disclosure. That evidence is more useful than treating every name on a list as the same kind of relationship.
Should I contact the same creators as my competitor?
A competitor’s public network is a research starting point, not an automatic shortlist for your brand. Review creative relevance, recent performance and your own audience needs first. Use Creator Match to research people against your brief, and confirm availability and any commercial restrictions directly with a creator.
What is Brand Network?
Brand Network researches public creator activity around a brand. It connects discovered mentions, creator profiles, and source posts so you can explore who is talking about the brand and who appears repeatedly. It is a research map of observed activity, not a private partnership database.
Can I research a brand through Ask Otto?
Yes. Ask Otto to map the creator network around a competitor or reference brand. Otto prepares the public-content research and helps you explore the results. Brand Network holds the research map and source posts for a closer look after the conversation.
Does a creator mention prove a paid partnership?
No. A public mention can be paid, gifted, organic, or part of another relationship. Brand Network shows the observed content and context. It does not treat a mention as proof of a contract, payment, exclusivity, or a creator being hired by that brand.
Will Brand Network find every creator a competitor works with?
No public-content search can guarantee a complete commercial roster. Results depend on the discoverable posts, mentions, and accounts available during the research. Private content, undisclosed relationships, and creators outside the search coverage may not appear.
Can I use the network to find creators for my own brand?
Yes. Use the source posts to identify content styles and creators worth researching further. Creator Match can help turn your own brief into a researched shortlist, while TikTok Deep-Dive can add recent performance context for an individual creator.
How is Brand Network different from Radar?
Brand Network answers a research question about the people appearing around a brand. Radar monitors tracked competitor activity over time and surfaces changes. Use Brand Network to explore the public network, and Radar to keep following the changes.
Meet your AI marketing teammate
Start with a brand. Discover the people around it.
Give Otto the brand you want to understand. Explore its public creator activity before planning your next move.
