Competitor monitoring. Without the daily scrolling.

Choose the competitors and period you want to study, collect their public content and relevant creator activity, then compare publishing patterns, creative ideas, offers and available performance metrics. Keep source posts behind your conclusions. Radar supports the recurring collection and change detection, while Otto helps you explore the findings and decide what deserves attention.

An AI answer is only as useful as the evidence available to it. Ask Otto can use your tracked competitor data, Radar signals and reports to answer questions about observed activity. That gives the conversation a research base beyond a general request to summarize a brand from memory.

The brief covers the completed week’s observed activity, including relevant creator changes, creative patterns, offers and performance context. It connects findings to available source posts and suggests a grounded tactic to investigate. Measured weekly gains are distinguished from lifetime totals. A week without sufficient useful evidence may not produce a brief.

Radar can surface detected paid promotion on a TikTok post, rather than treating a view spike alone as proof of a boost. The signal does not reveal ad spend, identify the advertiser behind a creator post or confirm the ad is still running. Use it to study the creative that received paid support.

Radar monitors public TikTok and Instagram activity around competitors and their discovered creators. It connects creative, creator, promotion, performance and publishing changes into a competitor timeline. Review source posts where available and activity context for account-level changes, then explore the findings with Ask Otto.

Yes. Ask Otto what changed, which creators appeared, or which ideas keep coming up. Otto can use your competitor research and Radar results to explain the findings and point you toward the relevant sources. Your competitor board remains available for a closer look.

Radar covers new creative angles, angles gaining traction, shared sounds, newly discovered accounts, fresh brand mentions, earlier posts found later, complaint-led posts, breakout performance, mentions taking off, promotions, campaign-launch clues, paid amplification, posting surges and quiet accounts. The competitor timeline holds the wider signal range; daily and weekly briefs select useful findings from the available evidence.

Radar runs recurring daily checks, with refresh frequency based on account activity. Active accounts receive more frequent checks; older or inactive accounts can be checked less often. Coverage depends on discovered public accounts and accessible posts, rather than every creator on a platform.

Radar can provide clues to investigate, including language context in captured posts and newly discovered creator activity. These do not by themselves confirm a creator’s country, a new market entry or a commercial expansion. Review the source content and other evidence before making that conclusion.

A dashboard typically summarizes account and post metrics. Radar focuses on changes: a fresh creative idea, a creator appearing, an offer spreading or an account changing its posting activity. It connects those observations to evidence and reporting so your team can investigate what competitors are trying next.

Brand Network maps public creator mentions around a brand for a research question. Radar follows tracked competitor activity over time and surfaces changes. Use the network to understand who is appearing around a brand, and Radar to keep up with what changes next.