The AI CMO
for UGC marketing.
Meet Otto, your AI marketing teammate. It finds people to make videos for your brand, watches your competitors, and keeps your campaigns on track.
Ask Otto
Your AI marketing teammate
Conversations
Otto remembers
Nothing saved yet.
Yesterday on the board
A lot goes into great creator marketing.
Otto connects the dots.
1,000,000+
videos analyzed
177,000+
creators to discover
Radar · Competitor intelligence
Their next move.
Your next advantage.
New creators. Offers spreading. Ideas taking off. Otto monitors your competitors’ public activity and brings the changes together, with the evidence to investigate and a weekly picture of what matters.
Otto watches daily
Arvo
38 creators
Vela
26 creators
Forma
22 creators
86 creator accountsTikTok + Instagram
The changes you’d miss
Pick a signal. See what Otto found.
What it means for you
Your daily brief
Arvo · Prepared by Otto
A new angle is getting 4.2× this creator’s usual views.
This post’s views compared with the creator’s established median.
Your next move
Brief two creators on a routine-first opening. Compare it with your product demo.
Creator discovery & outreach
Your kind
of creator.
Found by Otto.
Describe the creators you want. Otto finds candidates, watches their videos and explains the strongest fits. You approve the shortlist; Otto handles invitations and follow-ups.
Explore creator discovery
“Find US women aged 25–34, speaking English, for skincare explainers. CeraVe-style content, natural delivery, real routines.”
Otto searches, watches their videos and shows you why they fit.
A shortlist built from your brief, with the content behind each recommendation.
@lena.glowNatural routine, clear delivery.
@maya.skinShows, then explains.
@noa.ritualsA natural on camera.
To LenaExample invitationHi Lena — your videos feel like advice from a friend. Want to take our new serum into your evening routine?
Video analysis & creative briefs
A video you like.
A brief they can shoot.
Give Otto a reference video. It breaks down the hook, story and product moment, then helps turn the idea into a creative direction for your brand.
Explore video blueprints
Reference video · 00:24Otto’s creative briefExampleYour version.
Your creator’s voice.
- 01Start with a familiar moment
The afternoon slump. Before the product appears.
- 02Make the change visible
Ice, pour, close-up. Let the demonstration do the work.
- 03Give it a personal ending
A real reaction and one clear next step.
Choose a question
Creator post · 00:24Who’s performing best in our campaign?
OttoFrom your campaign recordsSoph’s video leads on views.
Her drink-routine video reached 42K views in its first week. Daniel and The Pantry Edit follow at 18K and 12K.
First 7 days · Views per post
- Soph
- 42K
- Daniel
- 18K
- The Pantry Edit
- 12K
Soph’s video leads on views.
Campaign tracking
Know who’s ahead.
Know what’s owed.
Ask Otto about a creator, a video, the whole campaign or a payment. It brings the captured posts and records into one answer you can act on.
The work moves forward. You stay in the loop.
Otto does the legwork.
You make the call.
- See the source
- Open the posts, creator fit reasons or campaign records behind an answer.
- Choose who gets contacted
- Review your shortlist and campaign message before outreach begins.
- Keep the whole picture
- Move from the conversation into your creator lists, competitor timeline or campaign boards.
Ready for your reviewExampleYour shortlist.
Your campaign message.
Otto personalizes outreach for the creators you select.
Good questions. Clear answers.
A little more
about Otto.
From your first creator search to your next campaign review.What does Octohog do?
Octohog helps you work with people who make videos for your brand. Its AI marketing teammate, Otto, researches your competitors, finds suitable creators, prepares outreach, and tracks campaign results. Tell Otto what you need in plain English.
Do I need to know about UGC marketing?
No. UGC means content made by creators, such as a product demo, review, or how-to video. Start by describing your brand or naming a competitor. Otto handles the research and explains its recommendations.
How does competitor tracking work?
Give Radar the competitors you care about. It discovers public creator activity on TikTok and Instagram and checks for changes in creative ideas, promotions, performance, paid support and publishing. Daily findings and weekly reports help you review the evidence. Refresh frequency varies with account activity; coverage follows the public accounts and posts discovered.
How does Otto find the right creators?
Describe your audience, market, language, age range and the content style you need. Otto researches candidates across Octohog's creator index and watches their videos against your brief. You get a shortlist with fit reasons and reviewed content, then personalized outreach for the creators you approve.
Do I approve the outreach?
Yes. You approve the creator shortlist and campaign message before outreach begins. Otto personalizes invitations and handles follow-ups for the campaign you approve, and keeps the work visible in your workspace.
Can I ask Otto about my own campaigns and creator payments?
Yes. Ask how a campaign is going, who leads on views, how a particular video is doing or how much you owe a creator. Otto reads your captured campaign posts, available performance and payment records. Keep following up in the same conversation. Payment records track accrued, paid and owed amounts; you arrange the actual payment separately.
Can Otto help turn a reference video into a creative brief?
Yes. Video Blueprints breaks down a supported reference video's hook, structure and product presentation. Otto helps adapt that analysis into a direction for your product, audience and creator. Use the brief to give creators a clear starting point while leaving room for their own voice.
Can my team still use the dashboards?
Yes. Chat is a way to work with your research and campaign records. Creator lists, competitor timelines and campaign boards remain available when you want to inspect a source, review a shortlist or check the detail behind an answer.
Bring one competitor. Ask one question.
Otto will show you what changed, the videos behind it, and the next move worth making.
