Frequently asked questions

Octohog helps you work with people who make videos for your brand. Its AI marketing teammate, Otto, researches your competitors, finds suitable creators, prepares outreach, and tracks campaign results. Tell Otto what you need in plain English.

No. UGC means content made by creators, such as a product demo, review, or how-to video. Start by describing your brand or naming a competitor. Otto handles the research and explains its recommendations.

Give Radar the competitors you care about. It discovers public creator activity on TikTok and Instagram and checks for changes in creative ideas, promotions, performance, paid support and publishing. Daily findings and weekly reports help you review the evidence. Refresh frequency varies with account activity; coverage follows the public accounts and posts discovered.

Describe your audience, market, language, age range and the content style you need. Otto researches candidates across Octohog's creator index and watches their videos against your brief. You get a shortlist with fit reasons and reviewed content, then personalized outreach for the creators you approve.

Yes. You approve the creator shortlist and campaign message before outreach begins. Otto personalizes invitations and handles follow-ups for the campaign you approve, and keeps the work visible in your workspace.

Yes. Ask how a campaign is going, who leads on views, how a particular video is doing or how much you owe a creator. Otto reads your captured campaign posts, available performance and payment records. Keep following up in the same conversation. Payment records track accrued, paid and owed amounts; you arrange the actual payment separately.

Yes. Video Blueprints breaks down a supported reference video's hook, structure and product presentation. Otto helps adapt that analysis into a direction for your product, audience and creator. Use the brief to give creators a clear starting point while leaving room for their own voice.

Yes. Chat is a way to work with your research and campaign records. Creator lists, competitor timelines and campaign boards remain available when you want to inspect a source, review a shortlist or check the detail behind an answer.