Free Instagram Engagement Rate Calculator
Type an Instagram handle and get the account's real engagement rate — computed from its recent Reels, using actual plays, likes, and comments. You get engagement per play and per follower plus a benchmark, so you can tell a healthy account from a padded one in seconds.
How is Instagram engagement rate calculated?
For Reels, the practical formula is (likes + comments) ÷ plays per post. We compute it across the account's recent Reels and take the median, plus the classic (likes + comments) ÷ followers rate that most influencer benchmarks quote.
Enter a handle
Any public Instagram account with Reels works — creators you're vetting, competitors, or your own brand.
We read the recent Reels
The calculator pulls recent Reels and computes per-post engagement from real play, like, and comment counts.
Read the benchmark
Rates are graded against typical Instagram performance: about 2-4% per play is average, 4-7% is strong, above 7% is excellent.
One rate won't tell you who's worth booking. Octohog finds the UGC creators already performing in your niche — ranked by evidence from their actual videos. See Creator Match
Asked, answered, on the record.
Against plays, 2-4% is typical for Reels, 4-7% is strong, and 7%+ is excellent. Against followers, 1-3% per post is the common healthy range — micro accounts usually run higher than large ones.
This free tool is one arm of Octohog
The AI CMO workspace for UGC marketing: find and book creators on evidence, reverse-engineer winning videos, and watch your competitors daily.
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